Blog
Practical guides on app revenue, costs, and the financial side of mobile apps.
How Privacy Regulations Are Reshaping App Revenue in 2026
ATT, the failed Google Privacy Sandbox, EU DMA, and 20 state-level privacy laws are reshaping how app developers earn money. Here's what's shifted and how to adapt.
Subscription Pricing and Paywall Optimization: What Actually Converts in 2026
Choosing the right price point and paywall design can 2-3x your subscription revenue. Here's what the data says about trials, pricing tiers, and paywall patterns that work.
App Store Connect vs. Google Play Console: Revenue Reporting Differences Every Developer Should Know
Apple and Google report revenue in completely different ways - fiscal calendars, payout timing, timezones, even metric names. Here's what cross-platform developers need to know.
How to Build a Monthly Financial Review Process for Your App Business
Most developers check their revenue sporadically. Here's a simple monthly review process that takes 15 minutes and actually changes how you run your app business.
Mobile App Monetization Strategies in 2026: Subscriptions, Ads, IAP, and Hybrid Models
Subscriptions, ads, IAP, or some mix of all three? Here's what's working in 2026, with actual revenue numbers and guidance on picking the right approach.
The True Cost of User Acquisition: What You Actually Spend to Get Each App Install
Your ad platform says $1.50 per install. The real number is probably 2-5x higher when you count everything. Here's how to calculate it.
AdMob Revenue Optimization: A Practical Guide to Maximizing Ad Earnings
Most AdMob integrations leave money on the table. Here are the ad formats, placements, and eCPM benchmarks that actually move the needle in 2026.
How Much Do Indie App Developers Actually Make in 2026?
Everyone talks about the app economy's billions. Here's what individual developers actually take home, based on real data - and it's not what most people expect.
Mobile App Unit Economics: LTV, CAC, and the Metrics That Actually Matter
Downloads and revenue look nice but don't tell you if your app business is sustainable. Here's how to calculate the numbers that actually matter.
Google Ads vs. Apple Search Ads: Cost, ROI, and When to Use Each
Google and Apple's ad platforms work very differently and attract different users. Here's how they compare on cost, conversion, and when each one makes sense.
App Store Fees Explained: How the 15% and 30% Commissions Actually Affect Your Profit
Apple and Google both take a cut, but the actual fee structure is more complicated than '30%.' Here's what developers at different revenue levels actually take home.
How to Track App Revenue Across Google Play, App Store, and AdMob in One Place
I got tired of jumping between three dashboards just to figure out how much my apps were actually making. Here's what I learned about unifying revenue data.